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Week 3: Categories and Content

Monday, January 7th, 2008 | Website Creation with

Welcome to Week 3 of 7 Weeks to Success. I’d like to apologize for the delay on getting this week up. There were some family matters that came up that had to be urgently taken care of. Fortunately, Week 2 was the hardest week (in my opinion) out of all the other weeks, so maybe you needed the extra time.

For Week 3, you should now have your blog successfully running with Wordpress along with your own theme and plugins. David from RetiredPay has almost finished up his blog with his own theme and plugins.

If you haven’t applied for Google Adsense yet, go ahead and do that by applying here. Google Adsense will be one of your main sources of income. If you already have a Google Adsense account, you do NOT need to apply for another. If you have not applied to Google Adsense, do NOT apply until your site has at least five blog posts.

Now you are going to be adding categories and content. It’s very important that all your content is unique. Google will penalize you for duplicate content, resulting in your pages not being indexed. If your pages aren’t indexed, then you receive no search engine traffic.

Adding categories is pretty self-explanatory. Log into your Wordpress admin panel and head over to “Manage” and then “Categories”. If my blog was about games, I may create categories such as “PC Games”, “Xbox Games”, “Playstation Games”, and so on.

Now comes the content. This is where all that research came in for the niche you picked (or you may just already know your niche, which is even better). You want to write good, quality content to attract advertisers to your site. Again, you do NOT want to use other peoples content on your blog.

I’d say write about 7 good, quality blog posts. It should fill your home page so it doesn’t look so short. If you’d like to display a certain number of posts on your homepage, just go to “Options” and then “Reading”. From there, you should see “Show at most”. Set the number to what you think is appropriate for your blog.

If you already have Adsense, I recommend you add one 160×600 (if your theme allows it) in your sidebar. I usually have “Pages” and “Categories” on top, and then a 160×600 ad in my sidebar. We aren’t going to add three Google Ad formats yet since you will be submitting your site to web directories, and you have a better chance of being denied if your blog is filled with Google Ads. I will explain more about web directories in Week 4.

That’s it! Pretty easy week, huh? If you have some extra time on your hand, try fooling around more with your Wordpress admin options. Trial and error is what I first used when I installed Wordpress.

Remember, if you ever need any help I am always here so contact me.

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Comments

  1. 1
    Dave Starr --- ROI Guy // January 8th, 2008 at 2:12 am

    haa haa, you must have been watching me this afternoon (my time, that is). I just finished getting the plug-ins the way you recommended and doing some fine tuning on the AdSense blocks, etc.

    I currently have no one at all taking advanatge of the free hosting offer, it’s still open.

    I’ll also offer to help with any issues in getting AdSense set up, I’ve had pretty good luck in getting the various sizes of ads to work right, etc.

    one thing I don’t always see covered often enough is the need (for anal folks like me, anyway, is to make sure that all the ads you put up have a “channel’ or other sort of name to identify them. later when the clicks roll in you are going to want to know what sources were successful and what wasn’t .., and if you have AdSense running, esepcially on multiple blogs/sites it is a real pain to go back and add channels later.

  2. 2
    promotional products // January 8th, 2008 at 8:34 am

    Hi wow wonderful posts..I totally agree with you Dave Starr.Adsense creation is a good art..

  3. 3
    JustGPT // January 9th, 2008 at 9:29 am

    Adsense has been paying low lately :/
    Why’re you running bidvertiser over Adsense?

  4. 4
    Tummy Tuck Surgery // January 9th, 2008 at 5:33 pm

    Adsense can be so frustrating! Some nice clicks and a ton of garbage ones.

  5. 5
    Dave Starr --- ROI Guy // January 10th, 2008 at 2:32 am

    @ JustGPT, if that question was meant for me, the reason the example site currently has AdSense is becuase it was built in the template I chose …I’m expecting further installments of this turoial are going to cover selecting ad systems … I certainly don’t want to be a “one trick pony”.

    But AdSense paying poorly? Don’t tell my tax adviser that. IMO Bidvertiser suffers from the problem of so many upstart networks … they have no inventory for niches. Go take a look at what ads Bidvertiser can serve for a subject such as K1 fiancee visas … as opposed tho the variety of ads AdSense serves up.

    I am a Bidvertiser publisher/affiliate but they have been nowhere near as successful as Google, for me. YMMV

  6. 6
    JustGPT // January 10th, 2008 at 10:43 am

    Dave Starr,
    The question was for mrgpt. I noticed he’s running Bidvertiser instead of Adsense.

    As far as my Adsense earnings go, The clicks have been paying low lately. It’s been like this for about a month now. Before that, I was making good $ per click.

  7. 7
    email marketing software // January 11th, 2008 at 6:37 am

    My Adsense has been doing fairly well for the grand total, it could be better though. I am getting more clicks lately, but the CPC is lower than it had been. Hopefully the CPC will go back up in the very near future.

  8. 8
    Paid Survey Scams // January 12th, 2008 at 9:09 pm

    I agree with Adsense. Sometimes I get a buck and then the next day the same click will give me .20.

    Tried Bidvertiser and Konera. They sucked worse than Adsense!

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